1) The point behind the marketing is so it entises people to go and view the film in the cinema.
2) I have come across the film in many different ways,
http://www.cineworld.co.uk/films/3045?WT.mc_id=FelthamAvatar_AvatarMovie
http://en.wikipedia.org/wiki/Avatar_(2009_film)
http://www.dailymail.co.uk/tvshowbiz/article-1208038/Avatar-How-James-Camerons-3D-film-change-face-cinema-forever.html
http://www.joblo.com/index.php?id=15269
http://www.slashfilm.com/tag/avatar/
3) When I first saw the advert I was in the cinema, and it didn't really appeal to me. Then I saw the extended Trailer and thats when the film then appealed to me because the first trailer I saw wasn't my sort of fil the second trailer then appealed to me.
4)The campaign is trying to communicate for you to go and see there product for this instance it is the film avtar.
5)The overall stratergy used is persuasion, they are tyring to get you to go and get or go and see the products and the only way you can do that is persuasion, people are easily persuaded into going to see a film so using media to get people to see there film is the best way.
6) there are many different way's avatar has been advertised, it has been on sides of buses, television and cinema trailers, posters,billboards and other ways.
7) The similar things of the advertising campaigns are the images shown to the audiance and the directors name is always shown on these advertisements, the use the same image for newspapers magazines and posters also on television the clips they show are the same as the screenshots and cinema advertising.
Monday, 23 November 2009
Monday, 19 October 2009
Elephant
Narrative
In this scene you see Alex playing the piano, this is to relax his nerves as he is playing the camera moves around the room to try and relax the audience as he plays Beethoven 8th symphony. Also in this scene his Friend Eric comes in and starts playing on his laptop on a shooting game on the internet, after Alex finishes playing the piano he joins Eric and they look at a website with weapons on.
Costume
In the picture from what you can see Alex is wearing a light grey hoody and a red t-shirt with a emblem of some kind on the front of it. This is all you can see from the picture. From this you can tell he is a normal teenager but when it come to school he may be bullied but we can’t tell why because he is a normal teenager.
Camera
The camera hardly stays still during this scene it is always panning around the room or moving from room to room while he is playing the piano also when it is in the computer game even though there isn’t a camera you are looking at what the characters are you are looking through the characters eyesFramingThe way the framing is, it is very intermit you are in a medium close up to Alex and the way the piano is positioned in the frame makes your eyes draw onto Alex the way it leads up onto him it starts out the frame n then leads up past his face.
Camera angle
The camera angle is from the side and is straight on.
Performance
Lighting/Colour
The lighting is very dull and dim this could mean many things, this could mean they are dark and dull people, the colours in this picture are also dull and dark.
In this scene you see Alex playing the piano, this is to relax his nerves as he is playing the camera moves around the room to try and relax the audience as he plays Beethoven 8th symphony. Also in this scene his Friend Eric comes in and starts playing on his laptop on a shooting game on the internet, after Alex finishes playing the piano he joins Eric and they look at a website with weapons on.
Costume
In the picture from what you can see Alex is wearing a light grey hoody and a red t-shirt with a emblem of some kind on the front of it. This is all you can see from the picture. From this you can tell he is a normal teenager but when it come to school he may be bullied but we can’t tell why because he is a normal teenager.
Camera
The camera hardly stays still during this scene it is always panning around the room or moving from room to room while he is playing the piano also when it is in the computer game even though there isn’t a camera you are looking at what the characters are you are looking through the characters eyesFramingThe way the framing is, it is very intermit you are in a medium close up to Alex and the way the piano is positioned in the frame makes your eyes draw onto Alex the way it leads up onto him it starts out the frame n then leads up past his face.
Camera angle
The camera angle is from the side and is straight on.
Performance
Lighting/Colour
The lighting is very dull and dim this could mean many things, this could mean they are dark and dull people, the colours in this picture are also dull and dark.
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